Reserve Collection faucetry products are quality built in the United States of America by American Faucet and Coatings Corporation, a world-class American manufacturer of the finest masterfully designed, precisely engineered, and expertly crafted faucetry, and specialist in the finest metal finishing.
Our mission is to design and manufacture the finest, precision crafted kitchen and bathroom faucets and fixtures that delight and provide outstanding value to our customers.
“American Faucet and Coatings Corporation began in 1986 with the purpose of producing faucetry that met rigorous standards of quality. Our faucets are renowned for their high quality, distinctive design, and outstanding value. This is why our faucets are featured in the finest hotels in the world.”
The entire American Faucet and Coatings Corporation is focused on its mission of designing and manufacturing the finest faucets and metal finishing and coatings for our clients.
“Tell us your faucetry requirements, budget, and timeframe and we will fulfill it. We are committed to producing the finest faucetry products.”
Since 1986, American Faucet and Coatings Corporation has been producing faucetry that meets rigorous standards of quality. Our faucets are renowned for their high quality, distinctive design, and outstanding value. This is why our faucets are featured in the finest hotels and homes in the world.
Our skilled workers manufacture our products in a modern factory to meet or exceed industry standards.
Our dedicated professionals are working hard to make your project smooth and successful. Our management core is always ready to help answer your questions or guide you through the services we offer.
Charles C. Butler
Charles C. Butler started American Faucet and Coatings Corporation in 1986 for the purpose of producing faucetry that met rigorous standards of quality. He grew the company both in size and capabilities into its current 60,000-square-feet modern manufacturing facility in Vista, California.
Susan Butler started in 1992 with the founder of the Reserve Collection brand of faucets, Charles C Butler. In collaboration with Charles C. Butler, she has been instrumental in growing American Faucet and Coatings Corporation into a world-class kitchen and bathroom faucet design and manufacturing company whose high-quality products are featured in some of the finest hotels and residences around the world.
Rubinetteria Rossi Fiorenzo
European Business Partner
Designer and Consultant
Renato Rossi is a renowned Italian faucetry designer with his own international firm. He creates designs that are distinguished by their timeless elegance and simplicity. His modern and contemporary European aesthetic has created more than 10 designer series for American Faucet and Coatings Corporation and other leading faucet manufactures in the world.
Rubinetteria Rossi Fiorenzo
Via G. Verdi, 7 - Fraz. Berzonno
28076 Pogno (NO) - Italy
|📞||(39) 0322 996840|
|Fax||(39) 0322 97495|
Architect and Artist
Growing up in coastal California, Alex Miller recognized the beauty in nature all around him and was inspired to create his own paradise in whatever form he could. Alex designs faucets with organic designs, because he recognized that faucets are a remarkable celebration of nature and of the water cycle – a story that begins in the sea where the ocean surface forms into clouds. With this in mind he began hand sculpting his original designs for the Aurora and Sky faucet collections.
Alex Miller Studio creates original designs through an organic process of experimentation with hand made sculpture. Each design evolves in this way from one artist’s dream into a functional product that has both a unique identity and a signature style.
SIGMA Design Lab
Our in-house SIGMA Design Lab is a team of experienced designers who design new and advanced faucetry products. They derive design inspirations from industrial products, natural objects, and living organisms, repurposing design ideas and evolving them into fresh design concepts that become realized into new faucetry products. The Reserve Collection Design Lab also includes our best sales and marketing professionals, who are highly-experienced and have vast expertise in high-end faucetry. They provide valuable market input from our customers.
Northeast United States
Alpha Sales Company (our factory agent since 1993)
Michael Varian has broad product knowledge of the decorative plumbing and hardware industry and exceptional customer service skills. Michael entered the decorative plumbing and hardware industry in the early 1990’s. He has been involved in showroom sales, design, and management in New York and New Hampshire. Michael has been representing luxury manufacturers throughout the northeast of the United States, and has helped them refine their products and merchandising. He has an enthusiasm for decorative plumbing and hardware, and a commitment to personal and professional excellence.
Alpha Sales Company
Form Sales Company (our factory agent since 2012)
Robert Perkins has been working in the decorative plumbing and hardware industry since 2003. He has worked in showroom sales, luxury property project sales, outside sales as a manufacturers representative, and product design and marketing for product launches. Robert has extensive knowledge of faucetry products and providing solutions to his clients. He is also mechanically inclined, which contributes to his ability to effectively and efficiently provide solutions for the form and function of faucetry products, as well as solve technical problems in the field. Robert's combination of faucetry product knowledge, sales experience, and technical know-how makes him a valuable asset to his clients.
Form Sales LLC
Charles A. Davis
Idaho, Colorado, Utah, and Montana
Charles A. Davis & Associates, LLC (our factory agent since 1998)
Charles Davis is the president of Charles A. Davis & Associates, LLC, which has focused on representing the leading architectural design manufacturers for nearly sixty years. Charles graduated from Fort Lewis College Magna Cum Laude and during his freshman year was inducted into Beta Gamma Reserve Collection, an international business honorary society. He has since served on the Board of Directors for two major manufacturing companies and have served on numerous advisory councils, helping to develop long range, successful, business plans. He has been involved with the National Decorative Representative Network for nearly thirty years and previously served as its President.
Charles A. Davis & Associates, LLC
East Coast Regional Factory Representative
Engineering Faucet Maker
Consulting Engineer and Factory-to-Factory Agent since 1986
Don Arnold has spent more than 50 years dealing with plumbing products — roles that have included engineering, marketing and training. Over that span of years, he has been responsible for the development of many successful industry products (many based on his numerous patents), managed marketing for leading manufacturer s and served as the technical editor of Supply House Times. His long-running series on product education in that magazine, “The College of Product Knowledge,” was subsequently published in book form and has served as the standard industry training resource for many years. Don has been awarded more than 30 patents, is a speaker at many industry conferences internationally, and is a member of press party covering the ISH show in Frankfurt, Germany for many years.
Engineering Faucet Maker
Mario Semchuck has a passion for creativity which he expresses by designing new faucetry products. He combines form and function — aesthetics and engineering — in his faucet designs. His engineering approach is based on the foundation of a solid mechanical design that not only works properly, but works consistently well with long-term durability. The components that make a product must be producible using standard manufacturing processes, with tolerances that can be controlled and verified. The product must be easy to assemble, in either low or high volume production runs. In addition to reliable mechanical function, the factors of aesthetics, cost, ease of installation and easy serviceability are the other essentials that must be considered from the inception of any product design project.
In the mid-1980’s, Mario worked for Price Pfister as the research and development manager recommending, developing, and implementing new products.
In 1996, Mario co-founded Wave Corporation and served as the Vice President of Engineering and designed and engineered the core line of products — lead free faucets for use with filtration and reverse osmosis systems.
In the early 2000's, Mario formed Random Design LLC and worked as an engineering consultant for the following companies: Sloan Valve Company, Kohler, Kallista, Delta Faucet, Technical Concepts, Prier Products, Inter/Source Services, Watts/Premier Water Systems, American Faucet, Harden Industries, Precision Brass, and Anaheim Manufacturing.
Mario has 17 United States design and utility patents and several foreign applications.
Senior Materials Manager
Debbie Hambly was part of the original founders of the Reserve Collection Designer Faucetry in 1986. She is integral to all factory functions and operations. She is highly experienced with all manufacturing and processing activities of our business. Debbie has over 36 years of dedication and accomplishments at American Faucet and Coatings Corporation. Her knowledge and expertise makes her a trusted partner in all activities.
We have a track record of over 30 years of design, engineering, and manufacturing excellence of the finest faucetry and metal finishing.
American Faucet and Coatings Corporationwas founded in 1986 by Charles C. Butler for the purpose of producing faucetry that met rigorous standards of quality.
We specialize in hospitality, residential housing, and other large projects.
Our high quality faucets and metal finishing are made in America by highly skilled craftsmen with years of training and experience.
We are proud to provide a stable place of employment within our community and have created hundreds of jobs for residents of San Diego County, California.
Our company's products and manufacturing process have received industry awards for excellence.
Our 60,000-square-foot headquarters in San Diego County, California includes a showroom, executive offices, and a large, modern manufacturing facility.
Our manufacturing processes work in a manner that protects the environment. We are a “zero discharge” manufacturing facility — we dump nothing and everything is recycled, including:
For many years we have supported a variety of charitable organizations and helped raise close to $700,000 in financial aid for local charities and community service organizations.